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I need advise on how to pursue Personal Insurance sales?
I’ve been working as a CSR in Property & casualty for almost 4 years. I’ve been licensed for 3. I am needed in the position that I’m in, but my boss (been w/ this agency 1 1/2 yrs) Finally said that I can collect comission on any sales that I personally generate…He is not wanting me to focus on that during office hours, as that’s not what my salary is for. Therefore I am not given the “extra grooming” that he gives new hires…no leads no sales seminars, etc. I know that I am good at writeing & servicing policies & so does he. That’s the reason why he’s insisting that I keep the position that I’m in & build a book of business on my own time. I’m OK with the hard work that’s involved, I’m just not sure where to start. I have offered to quote my friends & family, & some just kind of blow me off, like they don’t take me serious. Others say they want me to, but never get back to me with the info that I need. Any advise?
Trying to generate a “book” of customers from scratch is always tougher at the beginning. I’ve been doing personal Insurance sales for about four years now and it gets easier every year. My best referrals come from existing clients, without them your job is already more difficult.
A couple of suggestions for you. First, network, network, network. The more people you speak with, the larger your web becomes. Don’t tell people you’re selling Insurance on the side, they don’t want to hear that it’s a second thing for you. Tell them you’re selling Insurance and nobody can service their account as well as you can because you also work closely in the customer service department. Sell yourself.
Think about joining a networking group that meets after five or before nine. BNI is a great one depending on where you are in comparison to where they have active chapters. Also use help from your friends. They don’t want to move their Insurance, fine. Do they work with anyone who might be interested. If you’re too shy to ask for referrals from people you’re comfortable with, you’ll never make it in a commission sales environment. Do you have a friend that makes websites? Look into putting one up and advertising it on craigslist or with google adwords. Your commissions could cover the cost and then some. Good luck. It gets easier the longer you’ve been doing it, and the renewal commissions after a few years are nice.
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